Privacy Policy
Effective Date: September 20, 2026 • Last Updated: September 20, 2026
1. Introduction
Welcome to Mouse Monarchy ("we," "our," or "us"), available at https://mousemonarchy.com. We are committed to protecting your privacy and being transparent about how your information is handled. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, read our comics, subscribe to premium issues, or purchase merchandise.
2. Information We Collect
A. Personal Information You Provide:
- Newsletter Subscribers: When you subscribe to our royal court dispatches, we collect your email address.
- Account Holders & Subscribers: If you register an account or subscribe to unlock premium issues, we collect your email address and authentication credentials.
- Payment & Billing Data: Payments for subscriptions and merchandise are processed securely by third-party payment gateways (such as Square). We do not store full payment card numbers on our servers.
B. Automated Device and Technical Data:
- IP addresses, browser type, operating system, referring URLs, access dates/times, and browsing behavior across comic issues and pages.
- First-party cookies, session cookies, and tracking tags used to optimize site speed and remember reader preferences.
3. Third-Party Analytics and Advertising Disclosures (AppLovin / Axon)
We partner with third-party advertising networks and measurement providers, including AppLovin Corporation ("AppLovin" / Axon) and Google Tag Manager, to serve advertisements, measure advertising performance, and optimize our promotional campaigns.
How Data is Collected by AppLovin: When you visit our website, AppLovin’s pixel technologies (including JavaScript tags and first-party cookies such as _axwrt and server-set cookie axwrt) may collect pseudonymous identifiers, device information, IP addresses, and events related to your interaction with our site (such as page views, lead submissions, and purchase inquiries).
This information helps us understand the effectiveness of our marketing campaigns and display relevant comic promotions. AppLovin processes this information in accordance with its privacy practices.
For complete details on how AppLovin collects, uses, and protects personal information, please visit the official AppLovin Privacy Policy.
4. How We Use Your Information
- To provide, operate, and maintain our online comic reader and web merchandise shop.
- To deliver newsletter updates, release announcements, and author notes.
- To process subscription billing and verify digital issue access.
- To measure traffic patterns, prevent fraud, and maintain platform security.
- To deliver targeted advertising and assess campaign ROI via partners like AppLovin.
5. Children's Privacy (COPPA Compliance)
Mouse Monarchy is an illustrated graphic novel and webcomic series intended for general audiences aged 13 and older. We do not direct our services to children under 13, nor do we knowingly collect or solicit personal information from children under 13 years of age.
If you believe a child under 13 has provided personal information to us without parental consent, please contact us at support@mousemonarchy.com so we can promptly investigate and remove the information from our systems.
6. Managing Cookies & Opt-Out Rights
Most web browsers allow you to control cookies through their settings preferences. You may decline or delete cookies at any time. If you choose to disable cookies, some interactive features (such as subscriber login sessions) may function with reduced convenience.
To opt out of personalized interest-based advertising from participating ad networks, you may visit the Digital Advertising Alliance (DAA) Consumer Choice Page or the Network Advertising Initiative (NAI) Opt-Out Tool.
7. Your Privacy Rights (GDPR & CCPA/CPRA)
Depending on your location, you may have rights under applicable privacy laws (such as the EU GDPR or California CCPA/CPRA), including the right to request access to, correction of, or deletion of your personal data, and the right to opt out of the sale or sharing of personal data for cross-context behavioral advertising.
To exercise any of these rights, email us at support@mousemonarchy.com.
8. Contacting Us
If you have any questions or comments about this Privacy Policy or our data practices, please contact our support team at: